(Source: Datamonitor)Malaysian oil company Petronas will launch its new Mesra loyalty program for gas station customers on May 1, 2009, replacing the existing Kad Mesra-RealRewards program managed by Electronic Commerce Technology.
The Kad Mesra-RealRewards will not be accepted at any of Petronas's service stations and RealRewards merchants from May 1, 2009 onwards.
Existing Kad Mesra- RealRewards members will be able to transfer their accumulated points gained from purchases at Petronas gas stations, to the new loyalty program.
The new Petronas Mesra loyalty program, which will be wholly owned and managed by Petronas Dagangan, will not be associated with Electronic Commerce Technology (ECT).
A service of YellowBrix, Inc.
Sunday, April 5, 2009
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